Issue 346March 13, 2012
For a Future-Friendly Web
by Brad Frost
It is time to move toward a future-friendly web. Our current device landscape is a plethora of desktops, laptops, netbooks, tablets, feature phones, smartphones, and more, but this is just the beginning. The rapid pace of technological change is accelerating, and our current processes, standards, and infrastructure are quickly reaching their breaking points. How can we deal with increasing device diversity and decreasing attention spans? Brad Frost of futurefriend.ly explains how, while this era of ubiquitous connectivity creates new challenges, it also creates tremendous opportunities to reach people wherever they may be.
The Best Browser is the One You Have with You
by Stephanie Rieger
The web as we know and build it has primarily been accessed from the desktop. That is about to change. The ITU predicts that in the next 18–24 months, mobile devices will overtake PCs as the most popular way to access the web. If these predictions come true, very soon the web—and its users—will be mostly mobile. Even designers who embrace this change can find it confusing. One problem is that we still consider the mobile web a separate thing. Stephanie Rieger of futurefriend.ly and the W3C presents principles to understand and design for a new normal, in which users are channel agnostic, devices are plentiful, standards are fleeting, mobile use doesn’t necessarily mean “hide the desktop version,” and every byte counts.
Issue 345February 28, 2012
Audiences, Outcomes, and Determining User Needs
by Corey Vilhauer
Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. We make websites for real people. Those real people are able to do real things. But how do we get to really know our audience and find out what these mystery users really want from our sites and applications? Learn to ensure that every piece of content on your site relates back to a specific, desired outcome — one that achieves business goals by serving the end user. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.
Future-Ready Content
by Sara Wachter-Boettcher
The future is flexible, and we’re bending with it. From responsive web design to futurefriend.ly thinking, we’re moving quickly toward a web that’s more fluid, less fixed, and more easily accessed on a multitude of devices. As we embrace this shift, we need to relinquish control of our content as well, setting it free from the boundaries of a traditional web page to flow as needed through varied displays and contexts. Most conversations about structured content dive headfirst into the technical bits: XML, DITA, microdata, RDF. But structure isn’t just about metadata and markup; it’s what that metadata and markup mean. Sara Wachter-Boettcher shares a framework for making smart decisions about our content's structure.
Issue 344February 14, 2012
The Vendor Prefix Predicament: ALA’s Eric Meyer Interviews Tantek Çelik
by Eric Meyer, Tantek Çelik
During a public meeting of the W3C CSS Working Group, Mozilla web standards lead Tantek Çelik precipitated a crisis in Web Standards Land when he complained about developers who misunderstand and abuse vendor prefixes by only supporting WebKit’s, thereby creating a browser monoculture. Tantek’s proposed solution—having Mozilla pretend to be WebKit—inflamed many in the standards community, especially when representatives from Opera and Microsoft immediately agreed about the problem and announced similar plans to Mozilla’s. To get to the bottom of the new big brouhaha, exclusively for A List Apart, our Eric Meyer interviews Tantek on Mozilla’s controversial plan to support -webkit- prefixed properties.
Every Time You Call a Proprietary Feature “CSS3,” a Kitten Dies
by Lea Verou
Any -webkit- feature that doesn’t exist in a specification (not even an Editor’s draft) is not CSS3. Yes, they are commonly evangelized as such, but they are not part of CSS at all. This distinction is not nitpicking. It’s important because it encourages certain vendors to circumvent the standards process, implement whatever they come up with in WebKit, then evangelize it to developers as the best thing since sliced bread. In our eagerness to use the new bling, we often forget how many people fought in the past decade to enable us to write code without forks and hacks and expect it to work interoperably. Lea Verou explains why single-vendor solutions are not the same as standards and not healthy for your professional practice or the future of the web.
Issue 343January 31, 2012
Pricing Strategy for Creatives
by Jason Blumer
Strategic pricing helps your brand and helps you to make more money. Issuing a price is like handing out a business card—it’s a great branding tool, but be careful about what it says to your market. Beginning relationships with customers at a high price makes the statement: “we’re good at what we do and we know it.” Fighting with a competitor over a low price says “I’m uncertain about my abilities, so I’ll take what I can get.” Failing to use a considered pricing policy will leave you treading water in a sea of design mediocrity, allowing you to just stay afloat while you sell commodities. Jason Blumer explains how to become strategic about your pricing—including three things you can do immediately to kick-start your journey toward strategic pricing.
Responsive Images: How they Almost Worked and What We Need
by Mat Marquis
With a mobile-first responsive design approach, if any part of the process breaks down, your user can still receive a representative image and avoid an unnecessarily large request on a device that may have limited bandwidth. But with several newer browsers implementing an “image prefetching” feature that allows images to be fetched before parsing the document’s body, some of the web's brightest developers are abandoning responsive images in favor of user agent detection, at least as a temporary solution. For us standardistas, UA detection leaves a bad taste in the mouth. More importantly, as the number and kinds of devices continue to grow, UA detection will quickly become untenable—just as browser detection did back in the bad old days before web standards. What's really needed, argues Mat Marquis, is a new markup element that works the way the HTML5 video element works. Sound crazy? So crazy it just might work.
Issue 342January 17, 2012
A Pixel Identity Crisis
by Scott Kellum
The pixel has long been the atomic particle of screen based design: a knowable, concrete unit of measurement. But layouts based on the hardware pixel are fast becoming an endangered species. Even the introduction of a new, W3C standard reference pixel, although it promises stability in the long-term, can't help us navigate the current chaos. Consider the two "standard" pixel definitions and 500 "standard" viewports your user's Android device may support. To create designs that transcend platform differences—the promise of the web and standards—you must normalize pixels across devices. Scott Kellum shows how math and media queries can keep you sane and help you design consistently across platforms.
Building Twitter Bootstrap
by Mark Otto
Bootstrap is an open-source front-end toolkit created to help designers and developers quickly and efficiently build great stuff online. Its goal is to provide a refined, well-documented, and extensive library of flexible design components created with HTML, CSS, and JavaScript for others to build and innovate on. Today, it has grown to include dozens of components and has become the most popular project on GitHub, with more than 13,000 watchers and 2,000 forks. Mark Otto, the co-creator of Bootstrap, sheds light on how and why Bootstrap was made, the processes used to create it, and how it has grown as a design system.
An Important Time for Design
by Cameron Koczon
Design is on a roll. Client services are experiencing a major uptick in demand, seasoned design professionals are abandoning client work in favor of entrepreneurship, and designer-co-founded startups such as Kickstarter and Airbnb are taking center stage. It’s becoming increasingly difficult to ignore the fact that design has a massive role to play in the evolution of the web and the next generation of web products. The result, says Cameron Koczon, is that designers have now been given a blank check—one that lets web designers band together as a community to change the way design is perceived; change the way products are built; and quite possibly change the world.
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