Topics: User Science: User Research

From data mining and analytics to email surveys, from lab-based usability studies to one-on-one interviews, from ethnographic field studies to eye tracking, from card sorts to desirability studies, from message board mining to A/B testing and beyond. Discover the art and science of qualifying and quantifying just who we are designing for; precisely what they want; how what they want matches up with or diverges from our business goals; how people actually behave versus what they say they do; the shifting contexts in which our sites and applications are used; and much, much more. UX, design, research, benchmarking, usability, analytics, studies, interviews, surveys, focus groups. (1 articles)